My September 2025 best business reads roundup

/ Product, AI & Strategy

The Great Unlock of Your Time & How the Sway of Brand is Changing – Scott Belsky

What happens when we outsource our purchase decisions to AI? And how can brands thrive in an era where AI recommendations outperform human discovery?

Agentic Design Patterns - A Hands-On Guide to Building Intelligent Systems – Antonio Gulli

A 400+ page free book by Google’s Senior Director & Distinguished Engineer, Antonio Gulli. This isn’t just another AI theory piece — it’s a practical blueprint for building agentic AI systems that go far beyond simple prompting.

How People Use ChatGPT - National Bureau of Economic Research

Surprisingly, only 4.2% of ChatGPT messages relate to programming. The top three use cases? Practical guidance, seeking information, and writing — together making up about 77% of all conversations. I’ll stop here before I spoil the rest.

AI at Work: Momentum Builds, but Gaps Remain - Vinciane Beauchene, Sylvain Duranton, Nipun Kalra, and David Martin, Boston Consulting Group

AI agents are full of promise — but still far from being widely deployed in the workplace.

Coding as the epicenter of AI progress and the path to general agents

Why the shift toward fully autonomous coding is real, but coders will remain at the heart of the AI revolution.

What the iPhone 17 could have done to make AI truly human-centric - Craig Elimeliah, The Drum

A case for rebuilding our broken relationship with phones — by making devices smart enough to get out of their own way.

Bonus Read:

Not all heroes wear a cape, and not all translators stay in the shadows. The story of Iran’s most famous translator, who secretly became the country’s most prolific author. A wild, brilliant tale of cultural hacking:

In Search of Zabihollah Mansouri - Amir Ahmadi Arian, The Yale Review

(Photo of the Month: on Sept 14th, Chinese automaker BYD’s U9 Xtreme EV hit a verified top speed of 496 km/h / 308 mph at Germany’s ATP proving grounds, making it the new fastest production car in the world, beating the Bugatti Chiron's 304.77 mph)

Originally shared as a LinkedIn post. Check it out here.

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My October 2025 best business reads roundup

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