My July 2024 best business reads roundup

The End of Software? – David Peterson, Angular Ventures

The Winds of AI Winter – Shawn Wang & Alessio Fanelli, Latent Space

Gen AI: Too Much Spend, Too Little Benefit? – Goldman Sachs Top of Mind

AI’s $600B Question – David Cahn, Sequoia

Can AI Help Advertisers Deliver Personalisation with a Point? – Little Black Book

The telltale words that could identify generative AI text – Kyle Orland, Ars Technica

The queen sacrifice: Is Google bringing us closer to the demise of third-party cookies? – Mattia Flosci, The Media Leader

Google’s U-turn on third-party cookies: What next for marketers and advertisers? – Rebecca Sentance, Econsultancy

The biggest-ever global outage: lessons for software engineers – Gergely Orosz, The Pragmatic Engineer

Interviewing Epic Games Founder/CEO Tim Sweeney and Author/Entrepreneur Neal Stephenson – Matthew Ball

The Real Secret to British Cycling’s Success: More Than Just Marginal Gains – Shawn Callahan, Anecdote

Supreme's New Owner Changes Nothing, Yet – Jake Silbert, Highsnobiety

And, a friendly reminder that while mountains are epic, but you shouldn't run there: the story of the man who ran to Kathmandu to deliver the news of Everest's climb — only to face a dramatic fate.

Originally shared as a LinkedIn post. Check it out here.