My May 2024 best business reads roundup

What We Lose When ChatGPT Sounds Like Scarlett Johansson – Alissa Wilkinson, The New York Times

We Need To Rewild The Internet – Maria Farrell and Robin Berjon, Noema

Decoding the "Forrester Wave: Commerce Solutions For B2C Q2 2024" report - Leaders Circle Empty? A Shocking Twist! – Sergei Ostapenko

This Year's Google I/O Was the Most Boring Ever – Florence Ion, Gizmodo

The Unsexy Future of Generative AI Is Enterprise Apps – Lauren Goode, Wired

The Trash and Treasures of Temu – Natalie So, New York Magazine

Starbucks' Digital Dilemna – Trung Phan

🎬 Should You Be Afraid Of AI?: Yann LeCun And AI Experts On How We Should Control AI – Forbes

🔊 Seeing the real world inside a virtual one – Liam James, The Vergecast

An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them – Rand Fishkin

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked – Mike King

I Went To China And Drove A Dozen Electric Cars. Western Automakers Are Cooked – Kevin Williams, InsideEVs

But, first and foremost, I will remember this month for the sudden loss of Steve Albini, struck by a heart attack at his Chicago recording studio. Who was Steve Albini? Words can’t fully capture his impact, but these two links will get you started:

Why I Haven't Had a Conventional Christmas in 20 Years

The proposal letter he sent to Nirvana in 1992

Originally shared as a LinkedIn post. Check it out here.